The 7 Principles of Ethical Persuasion. A professional one-day sales training program that gives your team the psychological tools to build trust, connect with customers, and close more business — the right way.
Forge Influence is a professional, one-day in-person sales training experience built on Dr. Robert Cialdini's groundbreaking research in influence psychology. It's designed for sales teams, dealerships, and business professionals who want to communicate more effectively, build genuine customer relationships, and drive more revenue — without manipulation or high-pressure tactics.
Every attendee leaves with a professionally bound workbook and a laminated quick-reference card they can use every single day.
The Forge Difference: We don't teach manipulation. We offer proven, powerful influence techniques that are easy to understand.
Forge Influence wasn't built in a classroom. It was built in the field — forged over 26 years of real-world sales and leadership experience. Every principle, every example, and every activity in this training comes from the front lines of professional selling.
Inspired by Dr. Robert Cialdini's landmark research in influence psychology, Forge Influence gives sales professionals a practical, ethical, and immediately applicable framework for every customer interaction.
The result is a training program that doesn't just teach principles — it changes the way your team thinks about every conversation they'll ever have.
Ready to bring Forge Influence to your team? Click below to send us an email and we'll get back to you promptly to discuss your training needs, answer questions, and put together a custom quote.
Click below and we'll get back to you promptly to discuss your training needs, answer questions, and put together a custom quote for your team.